Common Chaos
Finding Opportunity in Supply Chain Disruption
Kerim Kfuri
Turn chaos into momentum with a practical guide to building a business that can absorb shocks, adapt quickly, and uncover opportunity when everyone else is panicking.
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Available May 2027
About the Book
Supply chains are invisible until they fail.
Tariffs, pandemics, natural disasters, labor shortages, rising costs, cyberattacks, and shifting customer behavior are not rare exceptions—they are a permanent feature of modern business. In Common Chaos, supply chain expert Kerim Kfuri shows leaders how to stop treating disruption as a threat to survival and start using it as a force for innovation, resilience, and growth.
Drawing on decades in global supply chain management, Kfuri offers an on-the-ground playbook for anticipating break points, strengthening operations, communicating through crisis, and knowing when to stay the course—or when to pivot. Through historical examples, modern case studies, and practical frameworks, readers will learn how to:
- Identify early warning signs before small disruptions cascade into full-blown crises
- Build risk control matrices for controllable disruptions and scenario plans for the uncontrollable
- Use the MORTC Framework to evaluate materials, output, resources, technology, and costs before making major operational changes
- Navigate tariffs through absorption, deferral, renegotiated terms, innovation, and relocation
- Strengthen communication with suppliers, partners, distributors, customers, and internal teams
From the Phoenicians and ancient Rome to Toyota, Lego, Tesla, KFC, Walmart, and modern tariff strategy, Common Chaos reveals why the companies that thrive are not the ones that avoid uncertainty. They are the ones prepared to bend without breaking, act before panic sets in, and find control in the chaos.
About the Author
Kerim Kfuri
Kerim Antoine Kfuri, MBA, is the acting president and CEO of The Atlas Network, LLC. (TheAtlasNetwork.com). This global organization serves as a supply chain resource with end-to-end services that include consulting, development, factory selection, mass production oversight and management, quality control, documentation, logistics, shipping, and storage.
A natural entrepreneur and dealmaker, Kfuri has been significantly involved in over thirty independent ventures in the past two decades, in industries ranging from technology and entertainment to real estate and banking industries. Through such ventures he has served as a founder, CEO, president, CFO, chief controller, legal advisor, and senior consultant.
Beyond entrepreneurship, Kfuri also maintains a significant corporate career. Having been employed by organizations including the National Association of Securities Dealers (NASD/FINRA), Accenture, the Securities and Exchange Commission (SEC), Friedman Billings Ramsey, and 24/7 Media, to name a few. He is also the author of Supply Chain Ups and Downs, an essential guide to navigating the field of supply chain management (SupplyChainUpsandDowns.com).
Kfuri received his bachelor’s degree from Washington University in St. Louis in finance, international business, and marketing. He also received an MBA from the American University in business law and finance and MIT executive business education in the realm of artificial intelligence and business strategy.
